Job Overview:
We are looking for a creative and detail-oriented Content Writer to join our team. As a Content Writer, you will be responsible for producing high-quality, engaging, and informative content across various platforms. This includes blog posts, articles, social media content, website copy, product descriptions, and more. The ideal candidate is a strong communicator with excellent writing skills and the ability to adapt their tone and style to different audiences and industries.
Key Responsibilities:
- Content Creation: Write clear, compelling, and well-researched content for various platforms including websites, blogs, social media, email newsletters, and product descriptions.
- SEO Optimization: Research and incorporate relevant keywords and phrases to optimize content for search engines, improving visibility and driving organic traffic.
- Brand Voice & Tone: Ensure all content aligns with the brand’s voice and messaging while adjusting the tone and style to suit different channels (e.g., formal, conversational, technical).
- Content Strategy Support: Work closely with the content and marketing teams to brainstorm, plan, and create content that supports the overall marketing and business goals.
- Editing & Proofreading: Review and edit content for grammar, clarity, consistency, and accuracy before publication.
- Audience Engagement: Create content that resonates with target audiences, driving engagement, shares, and comments on social media and other platforms.
- Research & Trend Monitoring: Stay up-to-date with industry trends, best practices, and competitor content to ensure relevance and freshness in all materials.
- Content Performance Tracking: Monitor content performance through analytics tools and use insights to refine strategies and improve future content.
- Collaboration: Collaborate with designers, marketers, and subject matter experts to develop content that aligns with campaigns and initiatives.
Required Skills & Qualifications:
- Proven Writing Experience: Minimum of 2 years of professional writing experience, preferably in wedding industry, with a portfolio showcasing your work.
- Excellent Writing & Editing Skills: Strong command of grammar, punctuation, and style, with the ability to write clearly and persuasively.
- SEO Knowledge: Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush, Yoast) to optimize content for search engines.
- Research Skills: Ability to conduct thorough research on various topics and synthesize information into easy-to-understand content.
- Attention to Detail: Strong attention to detail, ensuring that content is accurate, consistent, and error-free.
- Time Management: Ability to manage multiple writing projects simultaneously and meet deadlines in a fast-paced environment.
- Adaptability: Comfort with writing in different formats and adjusting style to meet varying content needs (blogs, articles, ads, social media posts, etc.).
- Communication Skills: Ability to work collaboratively and communicate effectively with team members, editors, and stakeholders.
- Education: A bachelor’s degree in English, Communications, Journalism, Marketing, or a related field is preferred.
Preferred Qualifications:
- Experience with content management systems (CMS) such as WordPress or HubSpot.
- Familiarity with HTML or basic web design principles.
- Knowledge of specific industry trends or niches (e.g. weddings, events, lifestyle).
- Experience with copywriting for marketing campaigns, product descriptions, or email marketing.
- Social media content creation or community management experience.
What We Offer:
- Competitive salary and benefits package.
- Flexible working hours and remote work options (if applicable).
- Opportunities for professional development and career growth.
- A creative, supportive, and collaborative work environment.
- The chance to make an impact through the content you create.
